GameZone lit up Seaside Boulevard as one of the major sponsors of the Philippine International Pyromusical Competition 2026, captivating large crowds with its interactive displays and brand activations.
The annual event, which wrapped up on April 11, attracted an estimated 500,000 attendees to the SM Mall of Asia complex, bringing together both locals and tourists. International teams competed in synchronized fireworks shows set to music, turning the venue into a vibrant, multi-night spectacle.
During one of the intermissions, GameZone staged its own pyromusical performance set to EDM, featuring prominent branding and a voiceover from ambassador Vice Ganda. The segment also teased upcoming initiatives, including the much-anticipated “GameZone Tour.”
The event also highlighted GameZone’s expanding lineup of ambassadors. Filipino boxing legend Manny Pacquiao made a notable appearance as the brand’s newest endorser, drawing attention through a themed “Pacmask” activation at the booth.
Popular influencers such as Stella Salle, Seyrah Gaming, Yolove, and Frincess joined fans on-site, adding to the buzz across viewing areas like the Sky Garden and bayfront.
Throughout the event run, DigiPlus Interactive Corp., GameZone’s parent company, operated a high-energy booth activation every Saturday. The setup included a VIP viewing deck and a dedicated space hosted by ambassador Noel Dela Cruz, who also held a special date experience for a contest winner.
To further boost engagement, GameZone launched a social media challenge open to participants aged 21 and above. Attendees who completed a mirror selfie challenge and shared it online using official hashtags received prizes such as macro lenses and gift certificates, while TikTok participants had a chance to win bigger rewards, including cash and smartphones.
The sponsorship underscored GameZone’s “Real Player Real Game” positioning, using one of the country’s biggest public events to strengthen brand visibility and connect with a wider audience.







