Filipino boxing legend Manny Pacquiao has officially joined GameZone as its newest brand ambassador, marking a major milestone for the DigiPlus group. The ceremonial signing took place on March 25, 2026, at Shangri-La The Fort Manila.
Pacquiao’s partnership was first teased during the GameZone Tour: Tongits Plus Champions Cup Season 4 on March 8, where the “Ikaw ang Alas” campaign was introduced across event screens and stage backdrops, giving players an early look at the brand’s newest face.
Widely regarded as the only eight-division world champion in boxing, Pacquiao represents discipline, resilience, and integrity—values that closely align with GameZone’s “Real Player, Real Game” philosophy. Through this collaboration, the brand aims to inspire players to adopt a champion’s mindset and become the “ace” in every game they play.
The event also highlighted GameZone’s integration with MannyPay, a digital payment platform chaired by Pacquiao, aimed at providing smoother and more convenient transactions within the GameZone ecosystem.
DigiPlus Chairman Eusebio H. Tanco and Total GameZone Xtreme Inc. President Jasper Vicencio were present at the signing, underscoring the importance of the partnership as the company continues to expand its footprint in digital entertainment.
Alongside the announcement, GameZone reaffirmed its commitment to responsible gaming through its campaign, “The Strongest Move Is Knowing When To Stop,” while also releasing a new brand video featuring Pacquiao.
The launch event was further energized by a flash mob performance, with dancers and guests wearing Pacquiao-themed masks, as well as interactive booth activities where the boxing icon engaged with fans.
To complement the partnership, GameZone has introduced Pacquiao-inspired in-app games such as Pacquiao Fortune and Manny Punch, adding fresh and engaging content for users.
Known for its strong player-versus-player offerings in traditional Filipino card games like Tongits and Pusoy, GameZone continues to bridge classic gameplay with modern digital competition. With Pacquiao on board, the platform strengthens its position not only in gaming but also in mainstream sports and entertainment.
The collaboration reflects a shared vision between DigiPlus and Pacquiao to elevate digital entertainment while promoting responsible gaming and supporting the continued growth of skill-based gaming in the Philippines.






