ArenaPlus has entered a multiyear partnership with the National Basketball Association, becoming the league’s first official betting partner in the Philippines. The move marks a major step for the DigiPlus Interactive Corp brand as it continues to expand its sports betting and fan engagement presence in the local market.
Under the agreement, ArenaPlus will integrate official NBA branding across its platforms, roll out localized marketing activations, and feature on the league’s digital and social channels in the Philippines. The collaboration is expected to strengthen the brand’s visibility while deepening its connection with Filipino basketball fans.
The announcement follows the recent launch of ArenaPlus’ bracket-style prediction game tied to the NBA playoffs, part of its ₱1 billion Prediction Giveaway campaign. Designed as a free-to-play initiative, the format allows fans to participate without deposits or wagers, focusing on engagement rather than direct betting.
Through the partnership, ArenaPlus plans to introduce more NBA-themed promotions and interactive features, including free-to-play games that mirror how fans follow the sport. The company said this approach aims to create a more immersive and rewarding experience for users.
At the same time, both ArenaPlus and the NBA will promote responsible gaming and integrity standards, ensuring that all activities align with regulated practices. The company noted that the deal reflects a broader strategy to balance growth with accountability in an increasingly competitive market.
With the NBA’s global reach and strong following in the Philippines, the partnership gives ArenaPlus a powerful platform to engage local audiences and reinforce its position in the country’s fast-growing sports entertainment space.






