As part of its ongoing “NBA Playoffs MVP: Battle for the Most Valuable Predictor” campaign, ArenaPlus has launched the ₱100 million MVP Bracket, introducing a bracket-style prediction game centered on the NBA Playoffs.

The initiative is designed to deepen fan engagement by turning basketball knowledge and instinct into an interactive experience. Leading the campaign rollout is former NBA star Derrick Rose, adding further excitement for Filipino fans following the postseason.

Running until April 18, the challenge is open to eligible ArenaPlus users aged 21 and above. Participants receive two free prediction entries, with no deposit, wagers, or entry fees required.

At the core of the promotion is the classic bracket format familiar to basketball fans. Players are tasked with predicting the winners across all 15 playoff matchups. The grand prize of ₱100 million will go to the participant with the highest number of correct predictions, with ties decided based on the earliest valid submission.

In addition, a ₱50 million shared prize pool will be distributed among top-performing participants who fall just below the grand prize tier—such as those with near-perfect predictions, depending on overall results.

All valid entries are also automatically entered into a raffle, offering additional rewards including ₱1 million each for 10 winners and ₱100,000 each for 100 winners, expanding the chances of winning beyond the main competition.

ArenaPlus Head Erick Su said the campaign reflects how Filipino fans engage with basketball on a deeper level. He noted that beyond simply watching games, fans actively analyze matchups, debate outcomes, and make predictions—making the bracket format a natural extension of that passion.

With the MVP Bracket challenge, ArenaPlus aims to transform that enthusiasm into a more immersive and rewarding playoff experience.

ArenaPlus has entered a multiyear partnership with the National Basketball Association, becoming the league’s first official betting partner in the Philippines. The move marks a major step for the DigiPlus Interactive Corp brand as it continues to expand its sports betting and fan engagement presence in the local market.

Under the agreement, ArenaPlus will integrate official NBA branding across its platforms, roll out localized marketing activations, and feature on the league’s digital and social channels in the Philippines. The collaboration is expected to strengthen the brand’s visibility while deepening its connection with Filipino basketball fans.

The announcement follows the recent launch of ArenaPlus’ bracket-style prediction game tied to the NBA playoffs, part of its ₱1 billion Prediction Giveaway campaign. Designed as a free-to-play initiative, the format allows fans to participate without deposits or wagers, focusing on engagement rather than direct betting.

Through the partnership, ArenaPlus plans to introduce more NBA-themed promotions and interactive features, including free-to-play games that mirror how fans follow the sport. The company said this approach aims to create a more immersive and rewarding experience for users.

At the same time, both ArenaPlus and the NBA will promote responsible gaming and integrity standards, ensuring that all activities align with regulated practices. The company noted that the deal reflects a broader strategy to balance growth with accountability in an increasingly competitive market.

With the NBA’s global reach and strong following in the Philippines, the partnership gives ArenaPlus a powerful platform to engage local audiences and reinforce its position in the country’s fast-growing sports entertainment space.

ArenaPlus has announced a multi-year partnership with the National Basketball Association, becoming the league’s first official betting partner in the Philippines. The deal highlights the growing intersection of sports, gaming, and digital entertainment in one of basketball’s most passionate markets.

The partnership was officially unveiled at a high-profile launch event at the SM Mall of Asia, attended by celebrities, brand ambassadors, and headlined by NBA star Derrick Rose.

As a PAGCOR-licensed sportsbook under DigiPlus Interactive Corp., ArenaPlus described the agreement as a key milestone in strengthening its position in the competitive local gaming market. The Philippines remains a priority market for the NBA, with strong fan engagement and deep-rooted basketball culture.

Under the partnership, ArenaPlus will integrate official NBA branding across its platforms, roll out localized campaigns, and collaborate on digital and social initiatives within the Philippines. Both parties are also expected to work together on promoting responsible gaming practices.

The collaboration will be supported by fan-focused activations, including NBA-themed free-to-play games and promotions. As part of its ongoing playoffs campaign, ArenaPlus has also launched a ₱100 million MVP bracket challenge, offering fans a free-to-play prediction experience centered on the NBA postseason.

ArenaPlus Head Erick Su described the deal as a major step forward, noting that the NBA’s global reach combined with its strong local following creates opportunities for more immersive fan experiences.

For the NBA, the partnership reflects a broader strategy to expand within regulated betting markets through licensed operators. Kuljeet Sindhar, Head of International Gaming and Data Distribution, said the collaboration will allow the league to connect with Filipino fans in new ways while maintaining a strong focus on integrity and responsible gaming.

As competition intensifies in the Philippine sportsbook sector, the ArenaPlus-NBA partnership signals a more mature market environment—where global sports collaborations are becoming a key driver of growth and differentiation.