PlayTime Entertainment marked a major milestone at the Miss Universe Philippines 2026 coronation night held at the SM Mall of Asia Arena, celebrating the crowning of both Bea Millan-Windorski as Miss Universe Philippines 2026 and Alexandra Krishna Oriño of Albay as the inaugural Miss #PlayTimeUniverse.

As the official Entertainment Partner of Miss Universe Philippines, PlayTime Entertainment continues to strengthen its presence in the local pageant scene while supporting Filipino talent on a global stage. The partnership reflects the company’s commitment to promoting entertainment, culture, and opportunities for aspiring personalities across the country.

Alexandra Krishna Oriño earned the title of Miss #PlayTimeUniverse through PlayTime Entertainment’s “Show Your Happiness” campaign, a fan-engagement initiative that encouraged supporters to participate through online voting and interactive activities. Following her win, Oriño is set to join PlayTime Entertainment’s growing talent roster, which spans media, sports, and entertainment development.

Meanwhile, newly crowned Miss Universe Philippines 2026 Bea Millan-Windorski will represent the Philippines at the upcoming Miss Universe competition in Puerto Rico. She is also expected to collaborate with PlayTime Entertainment as one of the brand’s ambassadors in upcoming campaigns and special appearances.

Both titleholders are set to appear in exclusive digital content, events, and promotional projects in the coming months as PlayTime Entertainment continues to expand its entertainment and lifestyle initiatives.

The celebration also extends beyond the main coronation, with fans anticipating additional special awards and crown announcements connected to the Miss Universe Philippines festivities. PlayTime Entertainment said it will continue providing exclusive updates, behind-the-scenes content, and coverage across its official social media platforms as the pageant season continues.

PlayTime Entertainment is redefining how fans engage with the Miss Universe Philippines 2026 journey, bringing audiences closer to every key moment—from preliminary rounds to coronation night—through interactive content, livestreams, and exclusive rewards.

From broadcasting the preliminaries to launching fan-driven voting initiatives and ticket giveaways, the company is creating a more immersive and participatory pageant experience for supporters across the country.

Throughout the competition, PlayTime Entertainment has supported candidates at every stage, helping them connect with their audiences. Fans were able to follow the action across all three rounds of the newly introduced preliminary format via livestreams and curated highlights on the platform’s digital channels. The revamped structure included the Evening Gown Competition, the Filipiniana showcase during the Charity Gala Night, and the motorcade parade in Misamis Occidental, where finalists continued to narrow down.

Adding another layer of engagement, PlayTime Entertainment introduced the “Miss #PlayTimeUniverse 2026” fan voting segment, giving supporters the opportunity to help crown their favorite candidate. The winner of this special title will earn a direct spot in the semifinals during the coronation night on May 2, along with increased visibility throughout the competition. Fans participating in the voting campaign also stand a chance to win up to ₱500,000 in cash prizes.

The voting journey was divided into themed rounds, including the Swimsuit Photo segment and the Glam Video showcase, encouraging fans to actively follow and support candidates across different stages of the competition. With voting now concluded, anticipation is building as PlayTime prepares to announce the winners during the coronation night.

In addition to online engagement, PlayTime Entertainment is also giving fans the opportunity to attend the live event at MOA Arena. Through social media campaigns such as the #PlayTimeKalokaLike challenge and the “Ask Queens” segment, participants can win exclusive coronation night tickets. Entries are evaluated based on creativity, resemblance, and overall presentation, with winners set to be announced ahead of the main event.

As the countdown to coronation night continues, PlayTime Entertainment remains at the forefront of enhancing the pageant experience—blending entertainment, technology, and fan participation to bring audiences closer to the crown than ever before.

PlayTime Entertainment, through its social responsibility arm PlayTime CARES, recently hosted Miss Universe titleholders from China, Turkey, and India for a community outreach visit in Metro Manila, in partnership with Project Pearls.

The visit formed part of a cultural and media engagement initiative aimed at connecting global personalities with grassroots communities. Held in Tondo, Manila, the activity brought the delegates closer to children and families supported by Project Pearls, an organization known for its programs in education, nutrition, and community development.

During the visit, the delegates participated in a series of activities focused on children’s learning and development, including art sessions and basic literacy exercises. These interactions created opportunities for direct engagement, allowing the delegates to contribute to a more interactive and supportive environment for the children.

In addition to youth-focused programs, the delegates were also introduced to the G.R.O.W. (Giving Resources and Opportunities to Women) initiative, which provides women with skills training for sustainable livelihoods. As part of the session, participants demonstrated how to create handmade products using recycled materials, highlighting both creativity and practical income-generating opportunities.

The outreach reflects the broader collaboration between PlayTime Entertainment and the Miss Universe Organization, emphasizing the use of global platforms to support local advocacy efforts. By facilitating direct involvement in community programs, the initiative underscores the role of public figures in raising awareness and contributing to social development.

Through PlayTime CARES, the company continues to expand its efforts in community engagement, focusing on initiatives that promote education, empowerment, and inclusive growth. The partnership with Project Pearls highlights a shared commitment to delivering programs that create meaningful and lasting impact at the community level.

The activity is part of PlayTime Entertainment’s ongoing approach to integrating social responsibility into its broader engagements, working alongside both local and international partners to support sustainable development initiatives across the Philippines.