PlayTime Entertainment has officially been announced as the Official Entertainment Partner of Miss Universe Philippines, a significant step that highlights the company’s growing influence in the Philippine entertainment industry. The partnership was revealed during the Miss Universe Philippines 2026 press conference, marking a new chapter for PlayTime Entertainment as it continues to evolve into a diversified entertainment brand.
The collaboration closely aligns with the Miss Universe Philippines theme “Love Above All,” which focuses on positivity, transformation, charity, and national pride. These values also reflect PlayTime Entertainment’s mission to empower Filipinos and support local talent while bringing Filipino creativity and culture to a global audience.
According to Krizia Cortez, Director of Public Relations at PlayTime Entertainment, the partnership reinforces the company’s dedication to promoting Filipino excellence. She emphasized that PlayTime proudly supports platforms that encourage individuals to share their stories, advocate for meaningful causes, and inspire communities around the world.
Through this partnership, both organizations aim to provide new opportunities for Miss Universe Philippines candidates, strengthen charitable programs, and promote Philippine culture on the international stage.
As PlayTime Entertainment continues expanding across talent development, sports, and digital entertainment platforms, the collaboration with Miss Universe Philippines further strengthens its vision of building a vibrant and globally recognized Filipino entertainment ecosystem.