At the International Series Philippines presented by BingoPlus, golf met Filipino street culture in a unique showcase featuring the Bryan Bros.
In a lighthearted but skillful challenge, the duo swapped the traditional tee box for something far more local—a jeepney roof. The “Jeepney Challenge” highlighted both creativity and precision, as the Bryan Bros attempted shots from atop one of the Philippines’ most iconic modes of transport.
The activation quickly drew attention online, blending sport, entertainment, and local culture into a highly shareable moment. It also offered a fresh way to engage fans beyond the standard tournament format, bringing a more relaxed and playful side to the event.
As part of the broader International Series Philippines experience, the challenge reflected ongoing efforts to make golf more accessible and entertaining for a wider audience—especially in markets where the sport continues to grow.
With initiatives like the Jeepney Challenge, BingoPlus and tournament organizers are helping redefine how golf connects with fans, turning traditional competition into something more dynamic, cultural, and memorable.