NUSTAR Online is taking a more active role in this year’s Binibining Pilipinas as it steps in as the Official Presenter, reinforcing its support for empowered Filipina women and the long-standing tradition of sisterhood behind the pageant.
Even before the formal announcement, the lifestyle gaming brand had already aligned itself with the mission of Binibining Pilipinas Charities Inc. (BPCI), backing one of the country’s most established national pageants. This commitment has since grown into a three-year partnership, with NUSTAR Online becoming closely involved in key pre-pageant milestones leading up to coronation night.
From the final screening of candidates to the official sashing ceremony and upcoming pocket events, the brand has maintained a visible and hands-on presence. Its approach goes beyond traditional sponsorship, focusing on celebrating individuality and confidence through its core pillars—Beauty, Body, and Personality—aimed at highlighting the qualities of the modern Filipina.
The journey began on March 23 with the closed-door final screening held at New Frontier Theater, where NUSTAR Online Brand Manager Alex Barcela participated as part of the selection panel. The process led to the official Top 36 candidates, who also received exclusive welcome kits from the brand as they began their pageant journey.
Momentum continued during the official sashing ceremony on April 6, where the candidates were formally introduced to the public. The event gathered media, fans, and key partners, marking the official start of their road to the crown. Industry figures, including Uniprom Inc. COO Irene Jose and BPCI executive Pia Roxas Ojeda-Banal, emphasized the importance of collaboration in shaping this year’s competition.
As Binibining Pilipinas 2026 progresses, NUSTAR Online continues to expand its involvement through on-ground activations and digital initiatives designed to bring audiences closer to each candidate’s journey. Its consistent presence signals a partnership built not just on visibility, but on active participation.
Alongside its pageant involvement, the brand is also enhancing its lifestyle offerings, including promotions such as the Luxury Summer Getaway, giving users a chance to experience premium stays at NUSTAR Resort and Casino Cebu.