Multimedia star and digital creator Ivana Alawi has officially joined Casino Plus as its newest brand advocate, further strengthening the platform’s push for responsible entertainment and wider audience engagement in the Philippines.
Casino Plus, one of the country’s leading PAGCOR-regulated online entertainment and gaming platforms, formally announced the partnership through its social media channels, immediately generating buzz among fans and online communities.
Widely regarded as one of the Philippines’ most influential digital personalities, Ivana continues to dominate multiple platforms with a massive online following — boasting more than 45 million followers on Facebook, 23.4 million followers on TikTok, and over 20.6 million subscribers on YouTube.
“In life, I’m a risk taker, pero pagdating sa gaming, I’m a safe player. Importante talaga na marunong tayong maglaro responsibly. Sa aking Casino Plus family, marami pa kaming exciting surprises for everyone, kaya abangan niyo ’yan,” Ivana shared during the announcement.
Over the years, Ivana has evolved beyond traditional showbiz, becoming one of the country’s most commercially successful and recognizable celebrities. Through her relatable humor, lifestyle content, acting projects, and entrepreneurial ventures, she has built a strong multi-platform presence that resonates with millions of Filipinos across different demographics.
According to Casino Plus, the partnership reflects the company’s commitment to making its platform more relatable while continuing to advocate for responsible gaming practices.
“We’re genuinely excited to welcome Ivana to the Casino Plus family. Beyond her star power, she brings authenticity, warmth, and a strong connection with Filipino audiences — values that align closely with our brand,” the company said in a statement.
“Together with our growing roster of trusted personalities, we look forward to working with Ivana on meaningful campaigns, especially those that promote responsible gaming and player awareness,” it added.
Casino Plus also reiterated its support for PAGCOR’s responsible gaming initiatives, reminding users that gaming should always remain a form of entertainment and should never be treated as a source of income or financial relief.