BingoPlus brought added excitement to the recently concluded Sparkle Run 2026, held on May 30 at the Quirino Grandstand in Manila, as part of its continuing efforts to engage with communities through lifestyle and entertainment events.
Organized by GMA Sparkle Center and RUNRIO Inc., the event attracted approximately 8,000 participants and combined fitness, entertainment, and celebrity interaction in one of the year's largest fun run gatherings.
As a Silver Sponsor, BingoPlus maintained an on-site booth where participants received giveaways and event souvenirs. Runners who visited the booth were treated to loot bags, while selected top finishers received special Durian Cup tumblers.
Sparkle Run 2026 featured race categories across 3-kilometer, 5-kilometer, 6.6-kilometer, 10-kilometer, and 16-kilometer distances, taking participants through some of Manila’s most recognizable routes. The event also featured appearances from several GMA Sparkle artists, who joined thousands of runners throughout the day.
The partnership reflects BingoPlus’ continued involvement in events that bring together entertainment, wellness, and community engagement. Through initiatives like Sparkle Run, the platform seeks to connect with a broader audience while promoting positive and responsible forms of entertainment.
The successful turnout highlighted the growing popularity of fitness-centered events in the Philippines and demonstrated how brands, organizers, and communities can come together to create meaningful experiences for participants.