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Filipino basketball fans have long shown deep passion for the game, and that connection is set to become even more interactive as National Basketball Association (NBA) names ArenaPlus as its official betting partner in the Philippines.

As a PAGCOR-licensed sportsbook, ArenaPlus offers live game streaming and sports betting experiences across major events. Through this partnership, NBA games are evolving beyond traditional viewing into more immersive, real-time fan engagement, bringing audiences closer to the action.

The collaboration was officially launched on April 11 at the Mall of Asia Music Hall, highlighted by the حضور of NBA legend Derrick Rose, who joined ArenaPlus executives and ambassadors during the announcement. The event signaled the brand’s growing commitment to the sports community and its expanding role in the local entertainment landscape.

With the partnership, ArenaPlus plans to roll out NBA-themed activations, including free-to-play games, exclusive promotions, and interactive content tailored for Filipino fans. The goal is to create a more engaging experience, allowing users to follow games closely, access insights, and actively participate rather than simply watch.

One of the first major initiatives under the collaboration was the 100 Million MVP Bracket, a free-to-play prediction contest built around the NBA Playoffs. The bracket-style challenge invited users aged 21 and above to predict the winners of all 15 playoff matchups, with a grand prize of ₱100 million awarded to the participant with the most correct picks. Additional raffle prizes further expanded winning opportunities.

According to ArenaPlus, the initiative reflects how Filipino fans naturally engage with basketball—analyzing matchups, debating outcomes, and making predictions. By turning that behavior into an interactive format, the platform aims to deepen fan involvement and enhance the overall viewing experience.

Although the MVP Bracket campaign concluded on April 18, ArenaPlus confirmed that more NBA-themed experiences and activations are in the pipeline as the playoffs continue.

The partnership marks a significant step for ArenaPlus as it strengthens its presence in the Philippines’ evolving sports entertainment sector, while also aligning with global standards in fan engagement and responsible gaming practices.

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ArenaPlus has entered a multiyear partnership with the National Basketball Association, becoming the league’s first official betting partner in the Philippines. The move marks a major step for the DigiPlus Interactive Corp brand as it continues to expand its sports betting and fan engagement presence in the local market.

Under the agreement, ArenaPlus will integrate official NBA branding across its platforms, roll out localized marketing activations, and feature on the league’s digital and social channels in the Philippines. The collaboration is expected to strengthen the brand’s visibility while deepening its connection with Filipino basketball fans.

The announcement follows the recent launch of ArenaPlus’ bracket-style prediction game tied to the NBA playoffs, part of its ₱1 billion Prediction Giveaway campaign. Designed as a free-to-play initiative, the format allows fans to participate without deposits or wagers, focusing on engagement rather than direct betting.

Through the partnership, ArenaPlus plans to introduce more NBA-themed promotions and interactive features, including free-to-play games that mirror how fans follow the sport. The company said this approach aims to create a more immersive and rewarding experience for users.

At the same time, both ArenaPlus and the NBA will promote responsible gaming and integrity standards, ensuring that all activities align with regulated practices. The company noted that the deal reflects a broader strategy to balance growth with accountability in an increasingly competitive market.

With the NBA’s global reach and strong following in the Philippines, the partnership gives ArenaPlus a powerful platform to engage local audiences and reinforce its position in the country’s fast-growing sports entertainment space.

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ArenaPlus has rolled out a ₱100 million MVP Bracket Challenge as part of its ongoing NBA Playoffs campaign, expanding its lineup of free-to-play engagement features for Filipino basketball fans.

The initiative falls under the “NBA Playoffs MVP: Battle for the Most Valuable Predictor” campaign and introduces a bracket-style prediction format based on the NBA postseason. The format mirrors traditional playoff brackets, offering fans a familiar and interactive way to follow the tournament.

Running from April 11 to 18, 2026, the challenge is open to ArenaPlus users aged 21 and above. Participants can submit predictions for all 15 playoff matchups, with each user receiving two free entries. No deposit, wagers, or entry fees are required.

A grand prize of ₱100 million will be awarded to the participant with the highest number of correct predictions. In case of a tie, the earliest valid submission will determine the winner.

In addition, ArenaPlus has set aside a ₱50 million shared prize pool for top-performing participants who fall just short of the grand prize, such as those correctly predicting 14 matchups. This pool will be distributed among eligible entrants based on overall results.

All valid entries will also qualify for raffle draws, offering additional prizes including ₱1 million for 10 winners and ₱100,000 for 100 winners, further broadening participation incentives.

The campaign was introduced during a launch event at the SM Mall of Asia, featuring NBA star Derrick Rose.

ArenaPlus Head Erick Su said the challenge reflects how Filipino fans engage with basketball through analysis and prediction, adding that the format is designed to deepen interaction throughout the playoffs.

The MVP Bracket Challenge also builds on ArenaPlus’ earlier ₱1 billion “MVP Dream” campaign, continuing the platform’s strategy of integrating interactive, free-to-play mechanics into its sports offerings.